Marketing Keynotes & Seminars

Making Sense of CRM: Understanding the Benefits

CRM software offers huge benefits. Yet for those wondering what CRM software is, a definition might be in order. It means “customer relationship management,” and it’s used in businesses from sole proprietorships to Fortune 500 companies.

How well a company maintains its relationships with its customers may determine its success. CRM can automate all processes providing information relating to customer interaction so it’s available company-wide. From sales to customer service to marketing, CRM can help a company understand the dynamics of their customer. It isn’t just technology, it is a way to do business.

Find out how to:

  • What is CRM?
  • Why is it important to your business?
  • Why is it vital in managing your prospect/customer relationships?
  • What’s crucial to know before you buy CRM?

Marketing Made Easy and Affordable

Marketing doesn’t have to be complicated; you just have to do it frequently and consistently. Without going broke, you can get your name out in small ways every day using tools of the direct marketing trade: stationery, postcards, email, and desktop items, plus email.

Find out how to:

  • Profile your ideal client.
  • STRETCH your marketing dollar.
  • Get noticed repeatedly by clients and prospects.
  • Implement simple ideas that don’t break the bank.
  • Regularly connect with clients and prospects.

Stay in Touch … Stay in Front

Ever run into someone who just bought from your competitor? Missed a sale because you forget to follow-up? Want to build relationships with important clients and prospects without pestering them?

Judy shows you how to overcome these problems. You’ll learn:

  • The components of a successful Stay in Touch … Stay in Front system.
  • Resources to help you implement a simple SIT system.
  • How to review your actual marketing and selling process.

Who IS Your Ideal Client?

Are you using a shotgun or rifle approach on who your ideal client is? Knowing who is a good prospect will maximize your selling time.

Participants will learn:

  • How to identify their ideal client.
  • Where to find these clients.
  • Tips to stay client focused.

Request Referrals Repeatedly

Do you spend more time cold calling or asking your current clients for referrals? Judy Bragg speaks on how to build a referral-based business.

  • Learn the best time frame to ask your clients for referrals.
  • Learn how to setup a simple system to follow-up with your referrals.
  • Learn different methods to use when asking for referrals.

Judy has built a successful business by using these referral methods.

Tradeshow Success Secrets

What works, what doesn’t? Improve your ROI at your next tradeshow. Learn tradeshow success secrets to:

  • Increase your traffic.
  • Quickly qualify your prospects.
  • Close more business.

Database Marketing: How to Track and Enhance Your Relationships to Create Sales

How good are the tools in your business? For you to be successful, they must be sharp and plentiful.

  • Learn how database marketing can throw open new doors to an abundance of new customers and prospects.
  • Learn tips and tricks on how to better manage your time, stay in touch with your market and remember important dates and conversations.
  • Learn the three-step dance to never miss an opportunity.

Her talk is designed for anyone interested in enhancing his or her skills and growing their customer base. Judy is a certified consultant and trainer for the most widely-used CRM software.

When It’s All Said and Done, How Good Was Your Marketing Campaign?

The only real way to determine what works for you is to measure your efforts. After many years of consulting with companies of every size, Judy has a broad knowledge of the methods you can use to quantify your results.

  • Discover ways to identify measurable and meaningful information.
  • Learn how to set up tools that will allow you to accurately track sales and prospecting information.
  • Learn techniques to effectively train your staff to enter tracking information into a marketing management database.
  • Learn how to create user-friendly reports that describe in detail the measures of your success.

These seminars are available in a variety of timeframes:

  • 1 hour (Overview)
  • 2 hours
  • 4 hours
  • Day long

Call us today at (210) 906-6438 to learn more information
on our keynotes and seminars.