Your Donor Connection


An Important Tool in Your Fund Development Plan

Are you competing with others for a shrinking pool of charitable dollars?
Do your donors know you appreciate them?
Wouldn’t you like to move your second- and third-tier donors up a level?

Here’s why I ask.

Several years ago I received a call from a nonprofit I supported. They were touching base. Not asking for money. Just checking in.

I was amazed. They were just calling to thank me and give me an update about their organization. I was so impressed by a nonprofit that was calling me and not asking for money that I put them at the top of my list for donations!

After doing just a little research, I realized that my reaction is not uncommon. The power of simply showing appreciation can have a dramatic effect on donors.

That’s why I started Your Donor Connection©.

How it works

The procedure is simple. You provide a list of your donors categorized by tier and your in-kind donors, as well as three accomplishments of your nonprofit. We call them on your behalf to thank them and update them on what your nonprofit is doing. We also ask if they have any questions or if we can help them with anything.

Then we say goodbye and hang up. No asking for money. Just “Saying Thank You!”

Why donors like it

  • They feel a more personal connection to your nonprofit.
  • They feel valued and appreciated something everyone wants to feel.
  • They see how their contribution is helping.
  • It puts your nonprofit at the front of their minds.

One charity in California called its donors just to thank them. A small donor was so impressed by this that he connected the charity with a foundation he was associated with. The result: A $25,000 donation from the foundation to the charity!

Let Bragg Resources be your fund development assistant

Sure, you can make these calls — if you have time. But we know how it is at a nonprofit: There just isn’t enough time in the day to do everything. Your time gets pulled in different directions. You want to make the calls but something comes up. Before you know it, the week is gone and the calls weren’t made — and next week looks like it will be just as busy as this one.

That’s where we come in. When you use Staying in Touch for Nonprofits, we dedicate scheduled blocks of time to making the calls to ALL your donors. Furthermore, we have over 18 years’ experience in consistent contact marketing. We know firsthand how small actions can result in huge rewards.

Invest in your donor relationships. Plant future seeds. Call Bragg Resources today at (214) 343-9490 to find out more about how Your Donor Connection© can help you reach your fundraising goals.